Redeux

Redeux is a vintage clothing company that seeks to emphasize the great things that make every girl different. The clothing is categorized by “vintage” character genres — punk, hippie, chic, and bombshell. Each genre has a personality attached to it, someone with traits relatable to the girls they target. The genres are meant to be mixed and matched to maintain maximum individuality. Redeux believes each girl has a bit of all the personalities in her, but how she mixes and matches them is what makes her unique.

The concept: to emphasize the individuality in every outfit. Each genre of clothing is represented by its own pattern made up of one of the four symbols in a deck of cards, symbolizing the idea that you need multiple sides to create a whole. The genres are personified by their own story.

Copy writing & photography is my own. Special thanks to Brad Holt for his gorgeous video work.

 

Collateral:

 

 

Fall Catalog:
 
★ DSVC National Student Show Best Copy Writing 

 

Video Lookbook:
 
★ DSVC National Student Show  

 

Packaging: